Digital Marketing Specialist - Philip Morris ČR

Digital Marketing Specialist
About the role
We are looking for a Digital Marketing Specialist to support execution and optimization of our digital marketing activities across key channels.

In this role, you will focus on day-to-day management of digital campaigns, web content, and performance tracking, contributing to improving customer experience and driving engagement across digital touchpoints.

Key responsibilities
Digital execution
Execute digital marketing campaigns across web, SEO, and owned channels
Support implementation of campaigns, product launches, and promotional activities
Ensure campaigns are delivered on time and meet quality standards
Web & content management
Manage website content and digital assets, ensuring accuracy and functionality
Support content publishing, updates, and basic localization (transcreation)
Assist with website personalization activities
Performance & reporting
Monitor campaign and channel performance (KPIs)
Support reporting and provide basic insights and recommendations
Collaborate with BI/analytics teams on data tracking and evaluation
Collaboration & project support
Work with cross-functional teams and markets to execute digital initiatives
Support coordination with external agencies and partners
Use project management tools (e.g., JIRA, Workfront, Confluence) to track tasks and updates
Operations & optimization
Ensure smooth operation of digital platforms and tools
Identify opportunities for improvements in processes and execution
Support compliance with brand, legal, and data guidelines

Your profile
2–4+ years of experience in digital marketing, e-commerce, or agency environment
Basic to solid understanding of web management, SEO, and digital campaigns
Experience with CMS platforms and content publishing
Familiarity with digital performance metrics (traffic, engagement, conversions)
Key skills
Strong execution and organizational skills
Attention to detail
Ability to manage multiple tasks and priorities
Data-driven mindset (basic analysis & interpretation)
Good communication and teamwork skills

Nice to have
Experience working in international environments
Exposure to analytics or marketing tools (e.g. Google Analytics, SEO tools)
Understanding of content workflows or digital production processes

What we offer / Benefits
Flexible working arrangements (hybrid model)
5 weeks of vacation + additional days off
Summer & winter allowance
Meal allowance / cafeteria system / Multisport card
Learning & development opportunities
Career growth in an international environment
Modern offices & collaborative culture