Social Media Specialist - rohlik.cz

At Rohlik, social media isn’t a posting calendar. It’s a conversation, a brand moment, and often the first experience people have with us.

We’re looking for a Social Media Specialist who will be the human voice of Rohlik.cz and will be building a Lovebrand on social — someone who knows how to turn campaigns, products and everyday moments into content that people actually stop for.

Why this role is exciting

• You’ll help build a lovebrand — not maintain a corporate page.
• You’ll shape the voice of Rohlik in one of our most important markets — not just “post content,” but define how we show up socially.
• You’ll work with a brand built around great food — so loving food, ingredients and food culture isn’t optional, it’s part of the job.
• This is a full-time role where you’ll have the space and ownership to truly build something — not just manage it.
• You’ll have space to create, experiment and test bold ideas — we move fast and back good thinking with action.
• Your work won’t disappear in a feed — it will influence how millions of customers see, feel and talk about Rohlik.

What this role is about

Your mission is simple: Turn Rohlik’s brand story into content that connects, performs and gets remembered. You’ll own and execute social media content for the Czech market across key platforms — from everyday posts to full campaign launches.

You will:

• Own and execute social media content across IG, TikTok, Facebook, LinkedIn and other relevant platforms
• Adapt global campaigns into local tone, humor and timing
• Create platform-native formats (Reels, TikToks, carousels, memes, UGC)
• Write copy that sounds human — bold, warm and emotionally real
• Develop influencer & UGC creator collaborations
• Brief and co-create visuals and video content with the creative team
• Engage with the community — replies, conversations, feedback loops
• Track performance and adjust content based on data
• Collaborate with paid social & CRM on testing hooks and messaging

What we’re looking for

• 2+ years running social media for brands
• Strong Czech copywriting + advanced English
• Platform-native mindset (IG, TikTok, FB — LinkedIn a plus)
• Hands-on content creation skills (Canva, CapCut, Figma, Adobe…)
• Experience working with influencers & UGC creators
• Performance mindset — you track what works and optimise fast
• Comfortable using AI tools to speed up ideation and production
• Proactive, communicative and able to manage multiple priorities

What’s in it for you

• Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.
• Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
• Life, not just work - You’ll have real flexibility – three days in the office, 2 days Home Office where it suits you. And unlimited paid vacation based on trust.
• Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
• Real impact - What you do here matters. You’ll see your work changing how people eat and live — from day one.
• Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
• Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz.
• Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card.
• A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.
• If this sounds like you…You’re someone who takes ownership, acts fast and gets things done. Ready to bake something great with us?