Sr. CRM Specialist - Philip Morris ČR

We are looking for a data-driven and independent Senior CRM Specialist to join our regional CRM team. In this role, you will take ownership of CRM execution contribute to developing customer-centric lifecycle communication.

Key responsibilities

CRM execution & ownership

• Manage end-to-end CRM operations across email, SMS, Viber and automated journeys.
• Translate business requirements into clear CRM logic and targeting.
• Ensure accuracy, quality and timely delivery of CRM communications.
• Oversee audience selection, segmentation logic and data quality.

Lifecycle development & continuous improvement

• Build and optimize lifecycle and trigger-based journeys.
• Identify opportunities to improve relevance, timing and customer engagement.
• Streamline communication plans and support the shift toward greater automation.
• Contribute to advanced targeting, including propensity-based approaches.

Cross-functional collaboration

• Partner with Brand, Category, Legal, E-commerce, Loyalty, BI and other teams.
• Coordinate with external vendors and technical partners.
• Ensure CRM solutions align with business needs, brand guidelines and regulatory requirements.

Analytics & insights

• Monitor CRM performance and engagement trends.
• Identify gaps, risks and opportunities for improvement.
• Provide recommendations to optimize targeting, timing and journey logic.
• Work with Excel and PowerBI dashboards; SQL knowledge is a strong advantage.

What makes this role unique

• Strong autonomy: you will own your work end-to-end and have space to propose improvements.
• Robust CRM ecosystem: Being part of advanced global CRM communities and tools.
• Minimal production burden: technical campaign builds (HTML, templates, deployment prep, etc) are handled by partners, allowing you to focus on logic, strategy and performance.

What we’re looking for

• Proven hands-on experience with CRM execution and marketing automation.
• Strong understanding of CRM channels, segmentation and measurement.
• Experience with enterprise CRM platforms (Salesforce, Bloomreach or similar).
• Ability to work independently, challenge existing approaches and propose solutions.
• Strong communication and stakeholder-management skills.
• High attention to detail and passion for data-driven decision making.
• Czech or Slovak native and English working proficiency.

What we can offer

• Our company provides a dynamic and international work environment and a great opportunity for personal development
• Competitive salary and benefits
• Flexible working hours and home office options
• 25 vacation days + 4 sick days
• Vacation contribution (summer/winter)
• Benefit Café points, Multisport card, meal tickets
• Life & accident insurance, pension plan contribution
• Interested?

We’d love to hear from you ASAP