Purpose of the role:
Lead the strategic development of commercial and marketing activities across the border regions (Germany and Austria), with the objective of maximizing market share across multiple categories (standard cigarettes and smoke free products)
This role is pivotal in driving the company’s smoke-free vision by leveraging deep consumer insights and executing innovative commercial strategies directly in the field.
Key Responsibilities
1. Strategic Leadership & Business Planning
Define and drive a multi-category strategy for border markets based on data analysis, consumer insights, and market dynamics
Align long-term company vision with actionable commercial plans
Identify and mitigate risks while unlocking growth opportunities across the portfolio
Leading team of Senior Team Leaders and Executives
2. Commercial Development & Execution Excellence
Lead the creation of high-impact marketing and trade marketing tools, ensuring top-tier quality, relevance, and effectiveness
Oversee consistency and excellence in communication, product visibility, consumer activations, and retail campaign
Strong performance management and driving results within channel
3. Cross-Functional & Stakeholder Management
Collaborate with internal departments (Sales, Marketing, Finance, Legal) and external partners (agencies, suppliers) to deliver business objectives.
Lead cross-functional projects with a focus on agility, innovation, and operational efficienc
Negotiation with key customers
4. Financial Management & Resource Optimization
Strategically manage the border market budget, including planning, allocation, and cost control
Ensure optimal return on investment across all commercial initiatives
Candidate Profile
What We Offer
Educational courses, training, Meal tickets / catering allowance, Holidays 5 weeks, Sick days, Occasional work from home, Contribution to sport / culture / leisure, Cell phone, Contribution holiday, Car for private purposes, Corporate events, Flexible start/end of working hours, Notebook, Contributions to the pension / life insurance