BRAND & CATEGORY MANAGER CZ&SK (m/f/d) - HARIBO CZ s.r.o.

Exciting opportunity in the sweet world of HARIBO!

Welcome to the HARIBO Family!

Hello there,

We´re on the lookout for a dynamic individual to join our team as a BRAND & CATEGORY MANGER for Czechia & Slovakia. If you're passionate about all things sweet and have a flair for marketing, this could be the perfect role for you!

About Us:

Our independent family business is a global market leader in fruit gummies and liquorish. HARIBO produces its high-quality products at 16 locations in ten countries and employs more than 9,000 people. The HARIBO brand has been celebrating success around the world for 100 years! This unique success is based on our team spirit and the passion to bring the childlike happiness to everyone who loves sweets. Who doesn´t know our slogan “Kids and grown-ups love it so, the happy world of Haribo!” or the legendary Goldbären?!

About Your Role:

As a Brand & Category Manager, you'll have the opportunity to dive into the exciting world of sweet marketing. Working closely with other Marketing & Sales colleagues, you'll contribute to oversee the development, positioning, and performance of the HARIBO confectionery brands within the Czech & Slovak market. This hybrid role combines strategic brand-building with data-driven category leadership to maximize growth opportunities across all channels and supports the Head of Marketing position in the main related activities and responsibilities in both countries.

You´ll have responsibility for:

• Development and execution of annual brand strategies, marketing plans, and communication activities in line with company objectives.
• Management of brand positioning, visual identity, and product portfolio to strengthen brand equity and market relevance.
• Leading innovation and renovation projects: concept creation, packaging development, product launch planning.
• Planning and monitoring marketing budgets, ensuring efficiency and ROI.
• Collaboration with internal teams and external agencies on campaigns, digital activities, trade marketing materials, and consumer engagement initiatives.
• Analyzing market trends, shopper behavior, sales data, and competitive landscape to identify growth drivers and category opportunities.
• Preparing and delivery category reviews, recommendations, and insights to retail partners and internal stakeholders.
• Development and optimization of assortment strategies, planograms, and shelf layouts to improve category performance.
• Cooperation with Key Account Management on joint business planning, in-store execution, and promotional strategies.
• Monitoring pricing, promotions, and market share development across all major channels.
• Evaluation / analyzing tools for corporate and brand events
• New processes and valuable data analysis
• Communication and order processing with external suppliers in the Czech Republic / Slovakia and abroad (in English)

Unlock the Sweet Spot!

• Education: University degree in Business/Marketing Administration (or similar field). However, we also welcome applications from enthusiastic individuals with relevant experience or other relevant qualifications.
• Industry Experience: Several years (2+ years) in a similar position similar position or professional experience in trade marketing. Experience within the FMCG market is a strong advantage.
• Language Proficiency: Strong communication skills in Czech/Slovak as well as fluency in written and spoken English (min B2) are essential, German would be a great advantage.
• Computer Skills: Proficiency in Microsoft Office Suite is a basic requirement, esp. MS Excel, PowerPoint etc.
• Knowledge in Nielsen/IRI/GfK or similar data sources is a strong advantage.
• Excellent project management and presentation skills.
• Soft Skills: persuasive communication, assertiveness, analytical, problem-solving and negotiation skills.
• Willingness to work in an office position (the company is based in Brno, Czechia) with occasional trips to retail stores etc.

Who We're Looking For:

Highly motivated, detail-oriented, and creative individuals who:

• has a strong willingness to continuously learn and develop.
• will stay up-to-date with the latest sales trends and developments.
• is good in time management and organizational skills.
• is self-confident, social competent, flexible team player.
• is able to work under pressure and familiar to work in a multinational matrix organized company.
• is practice-oriented in action and thinking, independent in thinking and working.
• is able to think strategically and conceptually.

What's In It For You:

• The chosen candidate will initially sign a one-year contract, with the potential for indefinite renewal based on mutual satisfaction.
• Friendly informal atmosphere in a smaller team.
• Possibility of professional growth, cooperation with experienced professionals in the field.
• Stable international company environment (with exciting future prospect of participating in international internships, opening doors to new experiences, and expanding horizons).
• Work with a strong brand and quality products in both local and international context
• 25 days annual leave
• Meal benefits
• Additional pension plan contribution
• MultiSport card
• Additional trainings / language courses
• Notebook and cell phone; discounted phone tariffs for family members
• Office in Brno. Possibility of home office by agreement (5 days a month)
• ...and of course, (almost) unlimited access to HARIBO sweets! 😊
• Job Start: ASAP

If you're ready to embark on a sweet journey with us and think you have the skills and enthusiasm we're looking for, just click on the apply button send us your resume and a brief cover letter.

Looking forward to welcoming a new member to the sweet HARIBO family.

Let's sweeten the world together!